Consumer behavior – more time online in the future too
As a result of the increased online activity, the authors suspect that consumers will spend an average of ten hours more per week online. The gap between moderate and advanced users should also be closed in favor of increased online usage.
Zeynep Ahmet, Senior Researcher, ConsumerLab, Ericsson Research, says: “During the pandemic, information and communication technologies (ICT) have become the most important means for consumers to manage many aspects of their daily lives. Our latest results suggest that this will continue into the ‘next normal’ and beyond. This trend can help consumers prioritize the important things in life. Be it spending more time with loved ones or leading a healthier lifestyle. As a trailblazer for new online habits, it is clear that cellular networks as well as digital inclusion efforts will play a critical role in building the resilient, inclusive and equitable societies of tomorrow. ”
1. Everything that is routine will take place online by 2025
Every second consumer expects that he / she will use e-learning for further training. More than half of consumers worldwide believe that all of their entertainment activities will take place online. In the future, more than a third of consumers will mainly order their groceries online.
2. 64 percent of consumers expect an increased level of stress in society
More than three in five consumers believe that it will be necessary to juggle multiple jobs in order to earn a decent income. At the same time, seven out of ten consumers expect to live healthier lives.
3. Convenience will come at the expense of privacy
75 percent of consumers predict that life will be driven by convenience in 2025. Meanwhile, seven out of ten consumers expect they will be more careful about their online safety and privacy.
4. Local shopping will lead the way
Partly driven by environmental concerns, half of consumers worldwide expect that they will buy more locally produced products and goods in the future.
5. Half of consumers express concern about climate change
– Nevertheless, 67 percent want to undertake more leisure trips in the future. Although most consumers believe that more sustainable travel options should be made accessible, only one in three consumers say they will forego flying when traveling for leisure in the future.
6. The time users spend online will increase by an average of 10 hours per week through 2025
The authors expect the reliance on online platforms to continue beyond the pandemic as consumers predict that by 2025 they will add an average of 2.5 more services to their daily online activities. This underlines the importance of digital inclusion to ensure an equal and resilient “next normal”.
Also read: Where is cross-border e-commerce headed?