Marketing

6 Predictions on Convenience, Online Time & Local Purchases – eCommerce Magazine

The findings provide information about consumer behavior and what assumptions consumers make for the time after the pandemic (until 2025). Half of the respondents stated that they would place more value on local shopping in the future by buying more locally produced products. This is due to their environmental concerns. Respondents also assume that they will continue to do routine activities such as remote / home office, e-learning, e-health and online grocery shopping online. In addition, an average of 2.5 new services will also be added. The report also predicts that consumers will pay more attention to prioritizing leisure time in the future. They want to use this to travel more and to practice a mindful lifestyle. They also want to spend more time with friends and family.

Consumer behavior – more time online in the future too

As a result of the increased online activity, the authors suspect that consumers will spend an average of ten hours more per week online. The gap between moderate and advanced users should also be closed in favor of increased online usage.

Zeynep Ahmet, Senior Researcher, ConsumerLab, Ericsson Research, says: “During the pandemic, information and communication technologies (ICT) have become the most important means for consumers to manage many aspects of their daily lives. Our latest results suggest that this will continue into the ‘next normal’ and beyond. This trend can help consumers prioritize the important things in life. Be it spending more time with loved ones or leading a healthier lifestyle. As a trailblazer for new online habits, it is clear that cellular networks as well as digital inclusion efforts will play a critical role in building the resilient, inclusive and equitable societies of tomorrow. ”

1. Everything that is routine will take place online by 2025

Every second consumer expects that he / she will use e-learning for further training. More than half of consumers worldwide believe that all of their entertainment activities will take place online. In the future, more than a third of consumers will mainly order their groceries online.

2. 64 percent of consumers expect an increased level of stress in society

More than three in five consumers believe that it will be necessary to juggle multiple jobs in order to earn a decent income. At the same time, seven out of ten consumers expect to live healthier lives.

3. Convenience will come at the expense of privacy

75 percent of consumers predict that life will be driven by convenience in 2025. Meanwhile, seven out of ten consumers expect they will be more careful about their online safety and privacy.

4. Local shopping will lead the way

Partly driven by environmental concerns, half of consumers worldwide expect that they will buy more locally produced products and goods in the future.

5. Half of consumers express concern about climate change

– Nevertheless, 67 percent want to undertake more leisure trips in the future. Although most consumers believe that more sustainable travel options should be made accessible, only one in three consumers say they will forego flying when traveling for leisure in the future.

6. The time users spend online will increase by an average of 10 hours per week through 2025

The authors expect the reliance on online platforms to continue beyond the pandemic as consumers predict that by 2025 they will add an average of 2.5 more services to their daily online activities. This underlines the importance of digital inclusion to ensure an equal and resilient “next normal”.

Also read: Where is cross-border e-commerce headed?