First quarter sales figures for the country have remained below 100 million for the first quarter since the fourth quarter of 2013, according to data released by China's first quarter on the phone market.
China is the largest market in the smartphone market features. According to the obtained data, about 100 million devices are sold per quarter in the country. However, according to a market analysis by Canalys, around 91 million phone sales were realized in China in the first quarter. This is the first time that it has fallen below 100 million since the fourth quarter of 2013.
Canalys analysts who analyze the drop in sales think the Chinese market is outdated by the endless marketing campaigns of the smartphone company. Mo Jia, a research analyst who pointed out, used the phrase "Competition has forced other vendors to imitate product portfolios and market entry strategies." Analysts have reported that manufacturers must put new products in place of campaigning and repetition.
Samsung, Meizu, Oppo and Vivo the leading smartphone dealers were the ones most affected by the poor sales in the country, and the biggest drop among those sellers was Samsung and Meizu, which also operates in our country, according to which Vivo dropped to 15 million while Oppo dropped to 18 million. As a result, it had experienced 10% market loss.
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Xiaomi Provides 37% Increase
While there was a big drop in the market, some companies increased their sales figures. One of the most important and known of these was Xiaomi who heard Mi Mix 2S over the past few weeks. The company increased its sales by 37% to 12 million. The first quarter of 2017 was a weak quarter for Xiaomi due to supply problems. This does not seem very healthy in the context of comparing the company's sales. However, Xiaomi continues to win and earns more budget-friendly product offerings than its competitors in the Chinese smartphone market.