Clubhouse: Invitations without an address book and monetization

At the start of Clubhouse, one of the biggest points of criticism was that the live podcast app only allowed invitations if the user allowed access to their own contacts. The suspicion that Clubhouse was mainly using it to create shadow profiles was obvious. This practice is now over, said CEO Paul Davison at the Clubhouse Town Hall conversation on Sunday. However, the restriction that you can only use the clubhouse if you have received an invitation at all is not over. These are initially limited to two per participant. If you are concerned about data protection and have therefore not yet sent the invitations, you can do so soon without prejudice. And even users who have released their address book should be able to request the deletion of this data – directly from Clubhouse, although it is not clear where exactly. But an extra function will soon appear.

Another news is that Clubhouse wants to make it easier for its members to make money within the app. For this purpose, creators, i.e. people who start or lead a conversation, should be able to better network with brands and the audience by means of a Clubhouse Creator First program. You have to apply for the club by March 31st at the latest, First there is a test run with only 20 participants. How exactly the monetization will look then is also not yet clear.

Clubhouse will soon also be able to send links and introduce new functions such as filters for languages. The search for the right content has certainly not been a hobbyhorse of the app so far.

Clubhouse has existed in the USA for a year, in Germany the app has only been available for a few weeks. The hype was big at the beginning. Not least because of this, other social media are also in the process of introducing similar functions. On Twitter there are so-called spaces in which you can communicate with each other. Facebook is also said to be working on an audio app.


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