Marketing

Contactless payment is becoming standard in the corona pandemic – eCommerce Magazin

  • According to a new survey by Bitkom 85 percent of consumers made contactless payments in stores between February and April 2021.
  • 60 percent of those surveyed want to pay less with cash in the future.
  • 38 percent of those surveyed have reached for smartphones or smartwatches at the cash register in the past three months.

At the end of last year, the proportion of consumers who use contactless payments was 79 percent. This is the result of a representative survey of 1,004 people in Germany aged 16 and over on behalf of the Bitkom digital association. Almost a quarter (23 percent) make contactless payments daily or several times a day (from September to November 2020: 18 percent). A little more use contactless payment options several times a week (26 percent, 2020: 28 percent) or at least once a week (27 percent, 2020: 20 percent).

Contactless payment has become the standard

“Contactless payment has become the absolute standard since the beginning of the corona pandemic – and it will remain so. It’s convenient, fast and particularly secure with a smartwatch or smartphone thanks to biometric protective measures such as fingerprint scanners, ”explains Dr. Bernhard Rohleder, General Manager of Bitkom. 38 percent of customers picked up a smartphone or smartwatch at the checkout in the past three months. Seven percent even pay in this way every day or several times a day. Another five percent several times a week and seven percent at least once a week. Around a fifth (19 percent) use smartphones or smartwatches at the checkout less often.

Contactless payment
53 percent of those surveyed pay by card or smartphone once or several times a week. (Graphic: Bitkom)

Electronic payment should be possible everywhere

32 percent of those surveyed stated that they tried contactless payment for the first time during the corona pandemic. Ten percent paid with a smartphone or smartwatch for the first time during that time. One reason for this: More than half (55 percent) find contactless payment to be more hygienic. For this reason, 69 percent use cash less than before during the pandemic. And 59 percent are sure that they will do without cash more often even after the corona pandemic.

Six out of ten respondents also state that they are annoyed if they cannot pay cashless with cards, smartphones or smartwatches. A majority of 57 percent therefore demand that all businesses should be legally obliged to offer at least one electronic payment option in addition to cash payments. Rohleder: “It is overdue that customers everywhere have real freedom of choice when paying. Digital and contactless payment should be accepted across the board as well as cash. ”

The financial world is changing due to digitization

The changes in the financial world due to digitization are also at the center of the Digital Finance Conference des Bitkom on June 9 and 10, 2021. More than 1,500 participants will exchange ideas on topics such as decentralized financial and blockchain solutions, digital sovereignty and platforms and sustainability in the financial landscape. The speakers include: Burkhard Balz, board member of the Bundesbank, Dr. Nazim Cetin, CEO of Allianz X, Dr. Jörg Kukies, State Secretary of the Federal Ministry of Finance, Antony Cahill, Managing Director Europe Regions of Visa, and Mirjam Staub-Bisang, Country Head, BlackRock Switzerland.

About the methodology of the study: The information is based on a survey that Bitkom Research carried out on behalf of the Bitkom digital association. 1,004 people aged 16 and over in Germany were interviewed by telephone between the beginning of February and the beginning of May. The survey is representative. The questions were: “Which of the following activities or actions have you undertaken in the last 3 months?” And “Please state to what extent you agree or disagree with these statements?” (Sg)

Also read: Payment behavior: How consumers will shop after Covid-19