The companies explain the results of the 2020 quarter, which were overcome during the COVID-19 pandemic process. According to the statements, the shrinkage in the smartphone sector seems to have reached very serious figures.
Explaining the results of the first quarter of 2020, companies also show the damage caused by the coronavirus pandemic. The pandemic, which hit the smartphone sector as in many sectors, seemed to have had a hard time for the phone manufacturers. In the first quarter of 2020, which experienced the biggest contraction in the history of the smartphone market, the demand for phones with high prices decreased.
Analyst firms Counterpoint Research and Canalys shared reports on smartphone shipments in the global market. Counterpoint Research's overall drop in global smartphone shipments 13 percent Canalys announced that the decline 18 percentReported that you have reached.
Under 300 million for the first time since 2014
When we take a closer look at this situation, the loss of companies is better exposed. Every quarter since 2014 More than 300 million it seemed that the smartphone was sold. For the first time after a long break, in the first quarter of 2020, Under 300 million it was seen to fall. Moreover, this decline has been experienced in China, the largest market in the world. Counterpoint's analyst team said in a statement, "As the COVID-19 continued to spread to other regions during the quarter, variable severity disruptions occurred. This glitch pendulum moved from supply to demandi ”was said. Manufacturers selling 341 million units of smartphones in the same period of last year, this year 295 million they were able to sell smartphones.
Almost all smartphone manufacturers appear to be affected by this epidemic. Among the companies that experienced a big decrease compared to the same period of last year, only Xiaomi 'is reported to sell more products. With this success, Xiaomi has become the most smartphone-selling manufacturer after Samsung, Huawei and Apple.
Out of Xiaomi's success AppleA better performance than expected is seen in. The company, which experienced a smaller decrease compared to other smartphone manufacturers, relatively good She spent.
There was a shortage of production, then demand.
Canalys' senior analyst Ben Stanton said,When the coronavirus concentrated on China in February, producers were worried about how they would meet production to meet demand, but in March this was reversed. Smartphone manufacturing process has recovered, but sales are down as half of the world is in quarantine"Summarized the subject by making a statement."
Counterpoint general manager Tarun Pathak if, "Unless phones break down, it is an optional purchase for consumers… Consumers will reduce their optional purchases at uncertain times. This will cause prolonged replacement cycles of smartphones"Made a statement.
The effects of the outbreak have not been felt yet
Emphasizing that the effects of the epidemic have not yet been felt in the smartphone industry, Pathak said that the real loss In the second quarter of 2020 He said he would come out. Stating that some companies will be in a difficult situation without state support, the analyst said that the size of the companies will be tested in this process.