Google and Alphabet CEO, Sundar Pichai, has in a blog post announced a comprehensive support package for small and medium-sized enterprises (SMEs), the World Health Organization (WHO) and non-governmental organizations. Google plans to provide a total of 800 million US dollars, the equivalent of around 716 million euros.
The sum is not only made available in the form of available capital, but partly as credit for Google's advertising space. For example, the WHO and more than 100 government organizations worldwide should be able to place advertisements totaling $ 250 million free of charge. There the organizations can provide information on how the coronavirus and the resulting disease Covid-19 can be contained.
A $ 200 million fund is designed to benefit organizations around the world that support local SMEs. SMEs themselves should have access to advertising credits totaling $ 340 million.
Ad credit only for users with an existing Google Ads account
This only applies to those companies that had an active Google Ads account last year. With this limitation, Google probably wants to prevent the credit from being rushed by numerous new registrations. Companies that are eligible for the credits should soon be able to see and use them in their Google Ads account.
The company plans to provide a further $ 20 million in the form of Google cloud credits for academic institutions and researchers. Among other things, this is intended to improve the possibility of carrying out extensive calculations. In addition, Google wants to contribute to the production of face masks through further direct investments. Google and Alphabet employees also work with ventilator manufacturers to contribute their expertise.