Tim Cook, the CEO of Apple, said that online privacy has become a major challenge in the "crisis" dimension, making statements about the protection of user privacy in an interview.
Apple CEO Tim Cook is online in an interview with ABC News he described secrecy as a "crisis" and reaffirmed the company's stance on privacy. "Privacy has become a crisis in itself."
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In the interview, Cook pointed out that, unlike companies like Google and Facebook, Apple did not focus on advertising and did not use user data to improve ad targeting.
"You are not our product. Our products are iPhones and iPads. We are aware of the value of your data, so we want to help you keep them private and secure."
Cook expresses that he is a consumer advocate. In this respect, it is known that companies support data collection and government efforts to make it difficult to share consumer data between companies.
Apple does not collect consumers' data, but makes a profitable partnership with Google, the default search engine in iPhone's Safari browser. The terms of the agreement were not announced by the two companies, but according to analysts, Google is expected to pay $ 12 billion to Apple in 2019. Tim Cook said that they were working with Google because they thought it was the best browser.
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Cook recently described the situation as a crisis, but said it could be corrected. He said the problem could be overcome together and that they would be allies to tackle the problem.