Tech

Facebook Analytics Deprecation

Facebook Analytics, the most helpful tool for analyzing Facebook ads, will be off the air as of June 30. If you have data that you will withdraw from the vehicle that will be taken off the air by 30 June 2021, we recommend that you hurry until this date.

Facebook Business Manager The fact that Facebook Analytics used over has been removed since June, upsetting advertisers. Almost the only Analytics It is not yet clear why the tool was “removed”.

Facebook itself advertisers; Facebook Business Suite, Advertising Manager and To the Incident Manager directing. However, there is something forgotten. Facebook Analytics all in one CSV It was very convenient to download it as a file and get pivot analysis.

Hello to superficial data!

Facebook Analytics

Normally Facebook advertising panel, Google Analytics’e It was very sad not to be able to integrate it. Nevertheless, what Facebook offers Facebook Analytics With its help, it was very easy to interpret some of the data. Conversion, clicks, views, time spent by users in ads, etc. We easily had the chance to compare access to many metrics such as. FacebookOther tools guided by us can help us download all of this data piece by piece and interpret it by combining it.

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There is of course a reason why Facebook made this update, but at least Google Analytics or Yandex Metrika It will be easier for many advertisers to interpret metrics if they allow the integration of analysis tools such as. As you know, Facebook has been criticized for throwing a “shadow ban” on its Instagram account, which has many advertisements, recently. With this update, it seems to be the target of criticism again.