Marketing

First sales campaign in summer offers high discounts – eCommerce Magazine

  • More than 250 dealers offer from July 30th to August 5th high discounts on selected.
  • The Black Friday Sale takes place for the first time in summer.
  • The sale offers dealers the opportunity to sell off their warehouse in the summer.

Hundreds of well-known retailers are organizing the “Summer Black Friday” summer sale for a week from July 30th. For the first time in summer, a Black Friday Sale starts coordinated sales campaign, which is to support domestic trade in times of low sales. In a survey by Black Friday GmbH of 1,100 end consumers in Germany, 84 percent welcome the event of a Summer Black Friday. “The potentially participating shoppers plan to spend an average of around € 360,” explains Konrad Kreid, Managing Director of Black Friday GmbH.

Black Friday Sale: Retailers expect sales to increase

The majority of the retailers surveyed see advantages in a coordinated sales campaign in the summer. “Around 60 percent of around 110 online retailers surveyed in June 2020 said they could increase their sales in this way. Around half see it as an advantage that they can sell off their stock at a Black Friday sale in the summer, ”says Kreid. He sees one of the reasons in the increased acceptance of consumers due to the corona crisis to shop online.

Summer sale for a week

Black Friday GmbH has been hosting the successful Black Friday Sale event for several years in November, where millions of consumers can browse for bargains. The new Summer Black Friday will run similarly: retailers will offer theirs within a short period of time Goods with high discounts on. “Unlike the well-known Black Friday sale in November, which only takes place on one day each year, Summer Black Friday will last a whole week,” reports Kreid.

Retailers of branded products such as Jack Wolfskin, Christ, Ravensburger, flaconi, BWT or Estée Lauder take part in Summer Black Friday. “The majority of the prices are still strictly under lock and key, and the shops often adjust them until the go-ahead,” says Managing Director Kreid. The following discounts are already available:

Beauty discount:

  • Estée Lauder: 20 percent
  • clinique: 25 percent
  • bobbibrown: 25 percent
  • Hairshop-Pro: 65 percent

Fashion discount:

  • Jack Wolfskin: 50 percent
  • Outlet fashion: 70 percent

Travel discount:

  • secretescapes: 70 percent
  • Wittchen: 70 percent

Sport discount:

  • sportspar: 92 percent
  • deinsports friend: 70 percent

Discount for living:

  • dami: 80 percent
  • Top12: 80 percent

Miscellaneous discount:

  • Jacques Lemans: 66 percent
  • 123gold: 20 percent
  • Christian: 60 percent
  • Hive outdoor: 70 percent

Black Friday Sale is the provider of the first shopping event in summer. Several hundred participating brand shops and trendy labels drastically reduce their prices within a week. On the Shopping portal Summer Black Friday consumers will find suitable products and all “Black Friday” offers from participating retailers in clear categories. (sg)