Marketing

Germans want more sustainability – eCommerce Magazine

Everyone is talking about sustainability, especially in wealthy industrial nations. Consumers are increasingly demanding environmentally friendly products and the option of being able to shop in a climate-neutral way to get theirs To keep the carbon footprint as low as possible: According to a survey conducted by Appinio on behalf of the online shop Galaxus, 68 percent of German consumers are convinced that they can do something for the climate as an individual. Approval is particularly high among women – 73 percent share this opinion, and 63 percent among men.

Shopping climate-neutralSource: Galaxus

Shopping climate-neutral: Generation Z wants to compensate for its carbon footprint

Interest in more sustainable consumption has also reached online shopping: Almost 60 percent of those surveyed would like it if they could compensate for their online purchases. This desire is particularly strong among online shoppers under the age of 25 – almost 80 percent would be interested in such a possibility.

Shopping climate-neutralSource: Galaxus

68 percent of consumers are willing to pay one to five percent of the purchase price of products for the compensation of the carbon footprint. This willingness is balanced across all age groups. However, paying a higher percentage of the purchase price for climate protection meets with little approval (five to ten percent of the price: nine percent, 10 to 20 percent of the price: two percent, more than 20 percent of the price: one percent).

Consumers demand climate transparency and want to buy in a climate-neutral way

Whether a product is sustainable or not is shown, among other things, by CO2 footprint. This includes the total emissions that occur in the product life cycle from raw material extraction through production to disposal. Although 57 percent of Germans value retailers and manufacturers Sustainability in your business processes59% of consumers feel that they are not sufficiently informed about how raw materials, production and delivery are taken into account. In addition, over 65 percent of those questioned do not know where to find information about the carbon footprint of products and services. In the age group over 55 there are even more: Over 72 percent are not sure where to look up this information.

Shopping climate-neutralSource: Galaxus

Energy efficiency, recycling and packaging at the forefront of sustainability awareness

For more than 20 years, manufacturers have been obliged to label the energy efficiency of their devices with classes G to A +++. As the study shows, over 62 percent of Germans pay attention to the energy efficiency of devices. Likewise, over half of those surveyed pay attention to the proportion of recycled materials (59 percent) and sustainable packaging (53 percent). In the latter, more than half of Germans (59 percent) also see the greatest opportunity to make their behavior even more sustainable in the future.

Baby boomers and 45- to 54-year-olds are particularly aware of energy efficiency, the percentage of recycling and packaging – more than half pay attention to sustainability (energy efficiency 45-54 years: 72 percent, 55-72 years: 66 percent; recycling share: 45 – 55 years: 57 percent, 55 – 72 years: 70 percent; packaging 45 – 55 years: 56 percent, 55 – 72 years: 62 percent).

The compensation amounts for Galaxus online shopping

Galaxus has recognized the need of consumers to compensate for the CO2 emissions of their online purchases and thus be able to shop in a climate-neutral manner, and has become the first online shop in German-speaking countries to introduce a new kind of CO2 compensation model for its entire range. This enables customers to voluntarily offset the carbon footprint of their purchases during the check-out process. The amount depends, among other things, on the CO2 intensity of the product, the weight and the transport route. The compensation money flows into Climate protection projects in Africa and Asia. Here explains the Galaxus CO2 compensation model in detail.

Hasselmann galaxus
Frank Hasselmann, managing director of Galaxus Deutschland GmbH.

“With the new function, we want to offer our customers the possibility of more conscious consumption and thereby make a contribution to climate protection. We see our strength in inspiring and informing. We leave it up to our customers to compensate for the decision or not. ”

Frank Hasselmann, managing director of Galaxus Deutschland GmbH

Also read: Supply chain – more transparency in logistics through digital platform