#heiseshow: The end of the cookie era – what’s next for online advertising?

The advertising industry is currently in turmoil, and not just since the calls for stricter regulation have been getting louder, because after Google announced that it would get out of the business with third-party cookies, the US company does not want to support a complete replacement. With its own concept, the US company also wants to improve respect for privacy on the Internet, but above all to ensure that its own business model does not break away. There is recognition for this, but above all a lot of criticism not only from the advertising industry, which fears for their business. From there, a lot of half-truths are being mobilized against the market power of the common enemy GAFA (Google, Amazon, Facebook, Apple). We would now like to unravel the background.

What is the internet advertising business like and how is it developing? What about privacy? How well do advertisers actually know us? What exactly is Google going to do now, and how is the US company doing? What is behind concepts like “FLoC” and “Fledge”? Where does the loudest criticism of Google’s plans come from, what’s behind them? What are the legislators doing, what plans are there here? What does all of this mean for internet users? What about the web browsers, what developments are there?

Kristina Beer (@bee_k_bee) and Martin Holland (@fingolas) from heise online live with Torsten Kleinz (@PublicTorsten). The show is produced by Johannes Börnsen (@videohannes).

Thursdays. 12 o’clock. Live. heise online speaks to guests about current technical developments and network policy. Tweets with the hashtag #heiseshow can be used to participate in the discussion before, during and after the broadcast. The #heiseshow is there …

Alternatively, the stream is also on sent.

=== Advertisement / sponsorship notice ===

On April 22, 2021, Heise and Rheinwerk will present an online conference all about Kotlin.

Further details & tickets can be found at

=== Advertisement / sponsorship notice end ===

Questions to the moderators and guests can be asked during the broadcast in the YouTube chat, in our Twitch channel (, by email, in the heise forum, on Facebook or on Twitter (hashtag #heiseshow).

We make a note of questions and comments that are not sent to us during the live broadcast. We try to include this in the current program. Suggestions for topics for the next issue are also welcome at any time between broadcasts.

The #heiseshow is streamed live on heise online every Thursday at 12 noon. The moderation team consisting of Kristina Beer (@bee_k_bee), Martin Holland (@fingolas) and Jürgen Kuri (@jkuri) alternately leads the talk show, which lasts around 45 minutes, in which current developments are discussed with colleagues and other guests.

After the live broadcast, the program is also available to watch and listen to.

The episodes are available either to listen to or watch in SD (360p) or HD (720p). The links to the RSS feeds can also be found in the dossier box on the right.


To home page