Revenue share model in testing now
IGTV Ads first appear when users click on IGTVs in the preview of their feed. They are up to 15 seconds long. Instagram is curious about the new findings of German and French creators and would like to build on previous optimizations together with them. The option field for monetizing IGTV videos has already been highlighted more clearly and that Professional dashboard Introduced as a central point of contact for creatives.
Instagram also announces today that creators who already have their own product lines can now link their shop to their personal account in addition to their business account.
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