Marketing

How the crisis is forcing companies to rethink – eCommerce Magazin

Sustainable business in times of home office, digitization and the e-commerce boom. The corona crisis is forcing companies to throw old things overboard and themselves reorganize. Against this background, logistics expert and e-commerce connoisseur Claus Huttner is convinced: We are currently experiencing the end of the prejudice that environmental protection is too expensive. “The time has come to recognize that economy and ecology are two sides of the same coin. And act accordingly. ”

The crisis holds opportunities

It is the world’s biggest crisis in recent human history. “But like every crisis, this one also harbors the opportunity for reorganization and Reorientation“, Says Claus Huttner, managing director of the logistics company BI-LOG Warenhotel.

For example, when it comes to business travel. “All of a sudden, companies notice how practical it is to replace business trips with video conferences. You find out how much working time, money and CO2 emissions can be saved as a result. And how easy it is to bring environmental protection and economic efficiency under one roof. ”

Sustainable management: trade and logistics need solutions

The corona crisis is also an economic and ecological challenge for retail and logistics companies, said Huttner. Because the growing share of e-commerce in total sales increases logistics costs and automatically puts the focus on environmental issues. “At this point, Corona is literally driving trade and logistics ahead, because companies need sustainable and viable solutions. The faster the better.”

Take packaging volume, for example: Most senders still use cardboard boxes that are far too large in order to simplify their processes. The logical consequence is complex filling materials, an excessive demand for cargo space and thus more delivery traffic on our roads. With enveloped air.

Cargo space is becoming more expensive

“This is not just an ecological problem, but also an economic one. Because freight space becomes increasingly scarce and expensive as the shipping volume increases. This means that empty space in cardboard boxes is increasingly becoming a cost factor. ”

In order to counteract this, BI-LOG Warenhotel has been working for a long time with a packaging system that it developed itself, which produces exactly the right box for every outgoing delivery. “This saves us around 40 percent in packaging volume and practically no longer needs any filling material,” explains Claus Huttner.

Sustainable management through intelligent links

The intelligent combination of e-commerce and stationary trade is also one of the topics where ecology and economy go hand in hand. “For example, if you create incentives that many online orders are sent to the branches, you can significantly reduce both overall delivery traffic and individual returns.”

For this topic has BI-LOG goods hotel Together with its customers, it created solutions that demonstrably significantly reduce the number of returns and delivery traffic. Without any loss of comfort for the customer – on the contrary. “It is obvious that this makes sense both economically and in terms of environmental protection.”

Also read: Sustainable Purchasing and the Corona Crisis: How Companies Pay Attention to Social Aspects