Tech

How To Use SEMrush? (Get Free Trial)

SEMrush Tutorial

SEMrush is one of the online tools you can regularly monitor the performance of your website and competitor sites from SEO to PPC when it comes to digital marketing. In addition to the vital data it provides, it is one step ahead with its regular follow-up and innovative approach. By using SEMrush well, you can have a significant advantage in your digital marketing efforts. With these thoughts, we have prepared a comprehensive article as a guide for those who have invested or will make the vehicle. After reading the article and evaluating our proposal in the last section, you will start using SEMrush more effectively. You can find answers of the questions like “How to do keyword research?”, “ How to track my search engine ranking?”, “How to spy my competitor?” or “How to find backlinks?”.

On this SEMrush Review we’re going to cover these topics:

Introduction — About Semrush
Creating and Managing Projects
Site Audit
Search Engine Position Tracking
SEO Ideas
Social Media Tracker
Brand Monitoring
Organic Traffic Insights
Backlinks
Keyword Analysis
We have an offer for you at the end

Introduction — About SEMrush

SEMrush is an online tool that you can buy with monthly payment. You can start using SEMrush by paying 99.95 USD per month with the best price “Pro” payment plan. Initially, this price may not seem very high, but considering similar tools and services on the market, this budget seems quite reasonable. With the Pro plan you can use 5 Web sites as a project. If you choose to use it annually, you can save 200 Usd by paying 999 Usd instead of 1199 in this plan. We have a try before buy offer for you at the end of this article. SEMrush trial is a must to do before you buy.

Before deciding which package suits you best, let’s review the key features of the tool:

Domain Analytics

In this section, you can get important information about the SEO or PPC performance of any domain that belongs to you or not.
Projects — This section includes on-site audit, ranking and backlink tracking, etc. for any domain you define as a project. services.
Reporting — SEMRush can provide regular reports in PDF format on your sites, some pricing plans have features such as personal branding in reports (Pro plan does not have this feature).
User Management — Each account will start with one user, depending on the package you select, and you can allow up to 9 people to access their SEMRush accounts with their own user names (Pro plan is limited to only one user). It is worth mentioning that each extra user is paid $ 140 per month.
Other — You can create dashboards by providing API access to show in different applications (Pro plan does not have this feature).
Now that we have an idea of ​​each feature, we can begin to give you some insight into how to use SEMrush.

In the above image, you can see the SEMrush Dashboard. Each main function is listed on the left, the main categories are: Domain Analytics, Keyword Analytics, Project, My Reports. In addition, we will briefly introduce the SEO Content Template (SEO Compatible Content Template) and Topic Research (Subject Analysis), called beta, there are two more features at this stage of the article.

You can type a keyword or domain name to get started. When you enter a domain name, you go to the “Domain Analysis” section and a keyword opens the Keyword Analysis ”page.

In this example, we did a search for “Youtube.com. As you can see in the image, you can choose which location the marketing results are based on. Providing data by geographic location is just one of the features that make SEMrush stand out; when you perform a search, you should always be sure to check the results based on the country the site is targeting. This ensures that you get the most accurate results.

Creating and Managing Projects

It’s time to start your first project before switching to search capabilities.
Once you’ve created your project, you’ll see a short list of the tools that SEMrush owns as above. Unfortunately, for the mobile and desktop versions of your site, we have to create a separate project.

Site Audit

The Site Audit or Site Audit tool performs a series of on-site SEO checks on your site and lists a list of potential on-site improvements that can be made technically. What makes this tool special and important for us is that this section is constantly updated by following important Google developments. In addition, the ability to compare the results of scans at certain dates helps us to generate Pre — Post development reports in case of on — site errors.

Pro Tip: We recommend that you give priority to correcting errors under Errors, which are highlighted in red and contain important on-site SEO errors. We recommend that you do not pay much attention to the Score Total Score section of this report, as a result, it does not mean anything more than a score provided by SEMrush. However, the increase in this score from week to week in the final analysis will have a positive impact on SEO work.

Here is a great video tutorial for SEMrush site audit:

 

Position Tracking

Position or Rank tracking allows you to see where your site is located for specific keywords in the search engines. Although the data in this section is not 100 percent accurate, it’s a great way to instantly track progress on your sites.

As you can see in the image, it is very important that you choose the location and device when you are following the sequence. Optionally, you can narrow the results by selecting region and city. You can then select which device to extract data from.

You can add competing sites to the section in the field above. This is completely optional but we recommend adding a few competitors to compare. It is recommended to know the performance of your site and how you can potentially get results.

At the last stage, you need to add the keywords you want to follow to the ranking tracking feature. You can add the keywords you choose in this section, either manually, by Google Analytics, by SEMRush, or by uploading the previously created file. In order to upload keywords from Google Analytics, you’ll need to grant access to SEMRush, which we’ll discuss later. You can also enter competitor site information in the following stages.

Pro Tip: Remember to enter tags when entering your keywords. So you can track your performance on a label (topic) basis and compare with competitors.

You can learn important tips about Position Tracking by watching the following SEMRUSH Academy video:

 

SEO Ideas or On Page Checker

This section provides practical on-site optimization recommendations that can be performed quickly on your site. This can sometimes be a keyword that can be added to your page, or you may be warned that you are overusing your target keyword in your content.

To start working in the SEO ideas section, you need to select the pages on which you want your site to be optimized. You can import this list or enter each of the URLs manually. When you are ready, SEO Ideas will begin to analyze the pages of your choice. After that, he categorizes ideas into separate categories with his own colors.

Strategy ideas — If you have multiple pages on your site that target the same keyword, they’ll be shown. If you already have another page on your site with higher rankings in the search engine, trying and ranking a page saves time.

Semantic Ideas — Search engines take into account relevant content when ranking for keywords; this semantic section will tell you if it will also help target search terms related to content on your page.

Content Ideas — This section will help you get any ideas for page content. Developing title tags (<h1> <h2>) will suggest things like adding more content.

Backlink ideas — Backlinks are a very important part of SEO, this section will alert you to potential link building opportunities for your business and help you develop link texts.

Technical ideas — In this section, you can see errors that require you to check the site. If your site is heavily flawed, we recommend that you run the site audit application.

User Experience Ideas — Today, your site’s user interface, navigation structure and navigation are becoming more important. This section tries to show you the potentially confusing sections and uses Google Analytics to pull this data.

You can see more data when you click on one of the page ideas. You will find that there is a difficulty level for each of the proposed changes. Some changes may seem more difficult than others, so it may be a good idea to start from easy to difficult.

Pro Tip: Our advice is to prioritize you to correct important errors in the Site Audit section. You can then implement the suggestions in this section through your mind and logic filter. As a result, SEMrush may not know your priorities, where you have to take responsibility and decide whether or not to make recommendations accordingly.

You can learn important tips about Position Tracking by watching the following SEMRUSH Academy video:

Social Media Tracker

You can regularly receive a social media benchmark report by giving the Social Media tool access to the following social media accounts of your brand and identifying your competitors.

Facebook
twitter
Instagram
YouTube
Google Plus
There are a number of features this tool offers, here are some of the features that will improve your social media presence:

You can review multiple competing social media events.
You can monitor the ups and downs of the amount of traffic your social accounts receive.
You can check the top trending hashtags used by your opponents.
You can compare your competitors with your own social media habits and the amount of interaction, such as frequency broadcasting.
You can export multiple data types in PDF format.

Brand Monitoring

Brand tracking is a new feature for SEMrush; track specific keywords to see how often and in which position they are mentioned. You can use this information to improve your marketing strategy; for example, you can access sites that do not contain a link to your own site, but are mentioned by your brand.

semrush-brand-monitoring-dashboard
After filling in the information, you will see a dashboard like the one above. Here you will see the keywords and your mentioned pages, expanding to a mini-browser window showing exactly where they are displayed, with more detailed results. There are several ways to organize results with SEMrush, offering a variety of filter options and labels to separate the results.

Pro Tip: Don’t settle for using this tool only to detect web pages that your brand passes. You can also use this tool to discover online content where your web address is passed (eg: www.stradiji.com) but not linked to your site, and you can also use it for backlinks.

You can get a better idea of ​​what you can do with the vehicle by watching the following SEMRUSH video:

PPC (Pay Per Click) Keyword Tool

Using SEMrush for your PPC research can be a good way to effectively use the budget you allocate to digital advertising. The data that this tool can capture is surprising and can really help you get to an advantage. Once you’ve finished planning your PPC strategy for SEMrush, you can transfer all content to your AdWords account with one click.

You can also go to the “negative” tab and add any negative keywords that you don’t want to appear in your ads at the campaign level.

Organic Traffic Insights

You give this tool access to your website’s Google Analytics and Search Console accounts. The tool provides a landing page-by-page matching, which gives you information about which page is ranked organic with how many different search queries. It allows you to keep track of both the organic traffic performance and the organic traffic you get from different search queries which we call as long tail.

Pro Tip: With the tool you can keep track of how many different search queries your landing page enters. You can make edits to pass these search queries in your content. This way you will be able to increase the organic traffic you get from long tail search queries regularly.

You can get a better idea of ​​what you can do with the vehicle by watching the following SEMRUSH video:

Domain Analytics

This is the field that contains all the information you want to obtain about domain names. This section contains several tools to help you collect efficient amounts of information about your competitors and your own domain.

Fields Overview
To view the overview of any domain, simply enter the URL in the search bar at the top. You will then be able to see all the data that SEMrush owns that domain. You can click on the data in the results to expand the information.

The “Overview” section shows 4 main data groups: Organic Search, Paid Search, Backlinks and Display Advertising. Each of them is coordinated with different colors.

Organic Search
This section shows the monthly organic traffic your site receives. Review multiple graphs that show branding and traffic that is not directly related to the brand name, trends in organic and paid keywords, and more. You can click the görüntüle view full report ”button to get all of the data, and you can save a copy of the report to your computer with the aktarma export” option.

Paid Search
The paid search field shows how much traffic can be earned from the paid advertising field.

Paid search statistics are very similar to organic search statistics; however, these are the results of paid search ads. SEMRush can show the competitiveness of certain keywords and what type of Cost-per-Click (CPC) you expect.

Video Ad
If you’re broadcasting video ads for your site on YouTube, you can use this section to get statistical data.

This report will show how many users have viewed your ad since it was delivered. When you click on any video, you’ll see your home page to which the ad is associated.

Backlinks

This section displays the backlink found by SEMrush. When you expand the data here, you can see where the backlinks come from.

Here, you can get detailed information about the domains you are getting most links from, the follow / nofollow ratio of the links and the link texts that the links have.

Pro Tip: We need to point out that SEMrush’s backlink tool lags far behind Ahrefs.com to track backlink performance. It is useful to keep this in mind when carrying out your analysis. Be sure to use other backlink analysis tools.

Watch the video below to learn how to get backlinks using SEMrush:

Traffic Analysis

HOW TO USE SEMRUSH?

The traffic analysis page works very similar to Google Analytics. It will show your monthly traffic with a variety of sources, each separated by different colors. You can learn a lot about customer behavior from this data; for example, you can see from which country the call came from and where users go after visiting the website. In each of these reports, you can access more data that can be expanded, see which search engines you use and which social media platforms are most popular.

Ranking

This is a list of the 100,000 best domains in SEMrush. For anyone in digital marketing, we can say that this is a very interesting section to help you research the best possible website. You can use the sites listed here to obtain backlinks. You can also see the high-performing Web sites by looking at the göre Winners-Losers ”section.

This field shows you a list of the top 100,000 websites that are similar to those sites. While the results shown in parentheses are the general figures for that month, green and red results show organic traffic from the search engine, ad traffic, keywords, and movements in areas such as monthly click costs in AdWords. The sites listed at the top of the search are the winners with a normal increase in traffic; those at the bottom are considered to be losers due to loss of traffic. When you click on any of these sites, you’ll be taken to the “domain names overview” page for further analysis.

Domain Comparison

HOW TO USE SEMRUSH?

In this section you can use up to 5 Web sites to compare multiple domain names, and you can get data to show both graphics and tables. Below, you can see a simple example model that allows you to compare 3 domain names, where we used the amazon.com, ebay.com, netflix.com domains. The graph shows which site has a higher search volume.

If you choose to use advanced mode, you can add two other sites to compare the results. You can review with 5 compiled keywords from the sites we compare.

Keyword Analysis

The keyword analysis section is the section that provides results that will be shown when you type a keyword in the search bar instead of the domain name. Keywords are like bread and butter for someone searching the Web. People will use other keywords to search, regardless of what they’re looking for. This is where Keyword analysis is useful; With SEMrush, you can get all the detailed information you need about any keyword you can think of.

Keyword Analysis Overview

In the keyword overview section, you can see a graph similar to domain search that shows the CPC (cost-per-click) for the keyword. Above is a list of the data you will get with each search term.

Volume — Period several times that these keywords were searched for over a month. This is a great way to determine the popularity of a particular keyword. Single-word or short-keywords are often the most traffic-driven keywords because of the breadth of the term, while tail long tail olasılığı keywords are more likely to be specific to a specific meaning, type of service, or match.

Results count — You’ll see the number of results listed on Google for this keyword; this is a good indicator of how competitive the keyword and the industry are.

Trend — See how popular the keyword you’re querying is in the last 12 months. Keeping abreast of the latest trends allows you to understand in which area of ​​the industry you can best serve.

CPC (Cost-per-Click) — You can see the cost price of each keyword in Google AdWords. If you’re planning to start a PPC campaign, then it’s definitely worthwhile to use the campaign to find out which keywords will best bid.

Competition — Here you can find metrics that show how competitive a keyword is in Google AdWords.

Pro Tip: We recommend that you make a habit of using the Keyword Magic Tool, which is currently in Beta, when doing your keyword research. It will help you create a content strategy by finding other semantically meaningful keywords related to a particular topic.

HOW TO USE SEMRUSH?
Keyword Magic Tool

Watch the video below to explore the SEMrush Keyword Magic Tool and what you can do with it:

Link Fluctuations

Sometimes a website may lose its ranking for a short period of time due to fluctuations in search engines. Sometimes the search engines may not be the reason, if the competition becomes more prominent in the keywords that become the focus of the Web site and other Web sites targeting these keywords start to come to the fore with their content, a fragility may occur.

As you can see in the example graph above, you can get data on how the Web site has fluctuated over the last 30 days. It is possible to say that the sensitivity and fragility rate increases as the score increases in this tool which gives fluctuation rate between 0 and 10. You can also use a widget that you can place on your website for easy access to this statistic.

If you have a customer who communicates with you about the ranking of a page or keyword, we recommend that you take a look at this tool. This data can prove that a change in Google is effective and can help you justify your ranking variability.

SEMrush Sensor

The SEMRush sensor scans your website to see what kind of content activity occurs.

So as we end this SEMrush tutorial, you definetly need to try first and SEMrush has a 7 days free trial to try all features.

SEMrush Academy

If you want to learn about SEO, digital marketing, social media or SEM; SEMrush academy has the best tutorials on the net. Also they published so many ebooks and the best part is all they are for free