The media group Axel Springer SE has placed a bid for eBay classified ads. The the British Financial Times reported relying on informed circles. The US investment company KKR is a major shareholder in Axel Springer.
Other bidders for Ebay classified ads are the South African e-commerce and publishing group Naspers, the Norwegian media and online retail group Schibsted (Adevinta) and a private equity consortium consisting of Hellman & Friedman, Blackstone and Permira.
Axel Springer has long been mentioned in connection with a possible offer for eBay's classifieds business. Axel Springer's online activities already include the Immonet real estate platform and the Stepstone job exchange.
To Ebay Classifieds Group also owns the Mobile.de car market in Germany. Ebay finances the free classified ads for the user via Google Adsense advertising and paid additional offers such as better placements and highlights. In 2018, around $ 1 billion was generated worldwide. Almost half of it is said to come from Germany. In the industry, the purchase price for Ebay Classifieds is estimated at around $ 10 billion. The group is to be spun off under pressure from the US hedge fund Elliot.
Ebay Classifieds and its international brands
Other Ebay Classifieds brands include Kijiji, which will operate in Canada and Italy. Kijiji is Swahili for village and is pronounced Ki jji. Gumtree is active in Australia, South Africa and the UK, Bilbasen and Dba are digital marketplaces in Denmark, Marktplaats offers classified ads in the Netherlands. In Belgium, Ebay operates the 2dehands and 2ememain brands. There is also the Vivanuncios platform in Mexico and the Alamaula classifieds market in Argentina.
The Ebay Group is changing: in January 2019, Elliott Management and Starboard Value, two activist investors, took over larger shares in the online marketplace. Ebay then sold its Stubhub ticket business to Swiss ticket reseller Viagogo Entertainment. Elliott had announced that Stubhub could be sold for $ 3.5 to 4.5 billion and eBay classifieds could be sold for $ 8 to 12 billion.