Tech

New Data Ethics Guide from the Federation of Advertisers

The World Federation of Advertisers (WFA) has released a new data ethics guide for companies. In the published guide, it was stated that one of the factors that will determine the success of the companies in the coming years will be what the customers do with their data.

With the development of technology and the widespread use of the Internet, huge digital data sets have formed, and how the company will use this data has become a major topic of discussion. Working on the use of data World Federation of Advertisers (WFA), He prepared a guide describing the data ethics companies must comply with. Raja Rajamannar, WFA President and Marketing and Communications Officer of Mastercard, said that pressures on how companies operating in the advertising industry collect and use personal data are at a very important point.

Rajamannar said, “People expect complete transparency, control and choice about how their data is obtained and used by companies. Companies that ignore this change will now be left behind. As an industry, we should take a proactive approach and note that we respect consumers and their data.” said.

WFA’s data ethics guide also includes data from an important survey

data ethics guide

To the data ethics guide prepared by WFA Data Ethics-Rise of Ethics in Technology The name was given. The data ethics guide sets out what companies can do to ensure that advertising companies use data ethically and what to look out for.

the wfa data ethics InstructionsIt was discovered as a result of a year of WFA’s Data Ethics Committee. The guide includes the results of a survey on customer data as well as the rules companies must follow.

data ethics guide

74 percent of companies surveyed by the WFA’s Data Ethics Board have received the next five years the importance of data ethics will increase told. The same companies stated that the issue of data collection and confidentiality has become even more important due to the coronavirus outbreak.

82 percent of the senior executives of 147 companies that answer the questions in the survey are when it is not ethical They also said they would consider quitting their jobs. 26 percent of company executives also stated that they experienced discomfort in the use of data at some point in their career. 48 percent of company executives stated that their company currently has a data ethics policy.

data ethics guide

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Stephan Loerke, CEO of WFA, data-enabled technologies He said that it is very important now and the attitudes of companies are more important than before. Loerke said that companies in the advertising industry should pay attention to the acquisition and use of data.

Jamie Barnard, WFA’s Head of Data Ethics Committee said,There is no better time to review our data ethics and design a digital future that enhances and protects people’s lives. I hope this report will be an important step to achieve this balance” said.

Source :
https://www.adnews.com.au/news/wfa-the-world-s-first-guide-on-data-ethics-for-brands