Tech

NFT and Augmented Reality: “Digital art experience everywhere”

Technology Review: You just sold a digital work of art – a 3D animation of a house on Mars – for around $ half a million. Were you surprised to get such a price?

Krista Kim: I wasn’t surprised at the price. I believe that this is a very historically very significant work of art and it will become even more valuable in the future.

TR: Have you already withdrawn the money in your local currency or do you keep it in Ethereum?

Kim: I chose to keep part of Mars House’s money in Ethereum. Most of the proceeds go to the Continuum Foundation, which supports a world tour of sound and light healing art installations in collaboration with Jeff Schroeder of the Smashing Pumpkins.

TR: What does the buyer get technically? The 3D file itself is free, isn’t it?

Kim: Technically, the buyer receives the NFT artwork and .gltf 3D files, the file format for most Metaverse platforms.

TR: Compared to other NFT sales in the tens of millions, your Mars House looks almost cheap. How big is the hype in this market?

Kim: I cannot speak for other artists. I’m still new to this field and focus on creating exciting projects that influence culture through NFT as a medium. Not all artists are investments in the long run. A minority will become legendary NFT artists. I think time will tell.

TR: Tell us about yourself. What kind of art do you usually do? Can you make a living from it?


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Kim: I’m an artist and entrepreneur and I’ve been creating digital art since 2014. I create public art installations from large LED walls with meditative art and suitable music. The aforementioned world tour with Jeff Schröder begins in Toronto in August and then takes us to Venice in September and finally to Miami in December. I earn my money with art and working with brands and companies, so in 2018 there was a successful cooperation with the fashion label Lanvin.

I am currently starting “Healing Atmosphere”, art installations for health facilities worldwide. Recently I was also appointed ambassador for the start-up Superworld. This is a marketplace for digital assets such as art, fashion, advertising, and other augmented reality experiences.

TR: Right now there is no real way to really enjoy digital art. It’s kept on a computer, phone, or tablet, maybe in a digital picture frame. Aren’t buyers missing the physical embodiment of art?

Kim: When it comes to Superworld, we will soon have digital art experiences everywhere – namely when we start wearing augmented reality glasses. With this, NFT can really be liberated and made representable as an art form.

TR: You imagine that at some point people will buy virtual real estate (which is already possible on some websites) and then place digital art there. Can you explain this idea?

Kim: Superworld delivers numerous 3D assets such as art, fashion, accessories, pets or architecture and offers them for sale and purchase on the platform. Such assets can also be created and programmed using it. That is then tied to places. For example, I can buy Times Square on Superworld and place a digital rose somewhere in virtual space for my friend to find.

I could have AR fireworks in the sky for my daughter’s birthday. The world will then be adorned with digital creative objects that we love and with which we can express who we are – or want to be. Just like tattoos, it will become a form of self-expression that is unique. This could be a real creative renaissance.

TR: Companies are already working on augmented reality hardware, but they’re not mainstream yet, mainly because there are no easy-to-wear glasses or anything like that. Do you think they will when companies like Apple start selling them?

Kim: Contact lenses with AR functions already exist. And Apple’s AR glasses could hit the market next year. I can envision this within two years, if there will be widespread adoption.

TR: The pandemic has resulted in people spending a lot of time indoors. In your opinion, will we one day only live in augmented reality or virtual reality? And if so, when?

Kim: I believe that the advantage of all AR systems is that we can complement our daily life with an augmented reality experience that accentuates and enriches our lives. I do not agree to live 100 percent in an augmented or virtual reality room. With Superworld we want to make the world better and more human and enrich it.

TR: Equipped with NFT art?

Kim: It is absolutely possible and it will be amazing for you and me to see the creations that are coming our way.

TR: NFT art generates a high demand for energy and doesn’t seem to be really climate friendly. Can you live with that?

Kim: I think this is a short term problem. There is enough investment funding and an interest in solving this problem. So I’m not worried in the long run. As soon as we have more alternative energy solutions available, this will no longer be an issue. I firmly believe that this can be achieved.


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