Marketing

Picnic plans new logistics center in Mühlheim – eCommerce Magazin

  • Picnic is planning the opening a 16,980 sqm fulfillment center in Mülheim an der Ruhr, in which 400 to 500 jobs
  • The new logistics location is the fourth and so far largest Picnic fulfillment center in Germany.
  • At the same time there will be a picnic Expand delivery area to include the city of Mülheim an der Ruhr.

The online supermarket Picnic is currently planning its fourth fulfillment center in Germany on the premises of Aurelis Real Estate GmbH in Mülheim an der Ruhr. On this occasion, Picnic presented the official building application to the mayor of the city of Mülheim an der Ruhr, Marc Buchholz. In close cooperation with the city of Mülheim, the partner companies want to build the new 16,980 sqm fulfillment center within a short period of time. So that will Picnic also expand its delivery area to include the city of Mülheim an der Ruhr. In the longer term, 400 to 500 new full-time jobs will be created at the site.

Fulfillment center: investment in a future market

“I am pleased that Picnic Germany is now setting up its fourth fulfillment center here in Mülheim-Styrum, which will soon create around 400 to 500 new jobs,” explains Mayor of Mülheim an der Ruhr, Marc Buchholz. “This is also an investment in a growing future market. According to industry information, people in Germany bought around 60 percent more groceries online in 2020 than in the previous year. So much that the delivery services in some places couldn’t keep up with the delivery. In order to be able to meet the demand, Picnic is now expanding its capacities. I am very happy that Picnic has chosen Mülheim as its new location and I wish the company every success. I also think it’s great that Picnic relies on e-delivery vans for delivery. ”

Expansion of the delivery area to include the city of Mülheim

“We are very happy about the good cooperation with the city of Mülheim. From here we will supply many thousands of households in the Rhine-Ruhr region with fresh food every day, ”comments Frederic Knaudt, member of the Picnic founding team in Germany. The new fulfillment center will once again significantly increase the number of jobs created. In addition to runners and shoppers, we are also looking for additional management and specialist staff for the entire logistics sector. Operations managers, supply chain managers, supervisors and caretakers, among others, can apply. Picnic distributes the orders packed in the fulfillment center daily to the hubs, from which electric vans deliver them to Picnic customers on site. So far, all orders for over 45 cities in North Rhine-Westphalia have been placed in the fulfillment centers in Herne, Viersen and Langenfeld.

Fulfillment center
Partners in the planning of the new fulfillment center in Mülheim an der Ruhr (from left to right): Frederic Knaudt (co-founder of Picnic Germany), Pim van Kampen (FC manager Mülheim an der Ruhr), Simon Grabner (picnic runner), Marc Buchholz (Lord Mayor of the City of Mülheim an der Ruhr), Michael Buchholz (Head of Region West at Aurelis Real Estate GmbH) and Jessica Evers (Employee at Aurelis Real Estate GmbH). (Image: Chantal Geist / Picnic)

E-commerce based on the milkman principle

The concept of Picnic is based on the modern milkman principle, in which food is delivered directly to your home without unnecessary intermediaries. The customer orders his purchases via the Picnic app, selects his preferred time slot and can track in real time via the app when the delivery is made. The costs of this new type of distribution are so low that delivery is free and the food is offered at the currently cheapest price on the market. In addition, Picnic regularly compares all prices with other discounters and supermarkets and thus guarantees its customers the best price.

Picnic offers a full range of groceries and drugstore items – from the well-known A brands to inexpensive own brands and products from the region. The minimum order value is 35 euros. Deliveries are made daily, Monday to Saturday, in self-developed electric vans. Currently, delivery to the customer is contactless. A 20-minute delivery window is always specified. Picnic started in Germany in spring 2018 and now supplies over 200,000 customers in over 45 cities. The company now employs over 2,600 people in North Rhine-Westphalia. (sg)

Also read: Picnic online supermarket is expanding in the Ruhr area – now available in other cities