Marketing

Puma now relies on novomind iMarket and iPIM – eCommerce Magazin worldwide

As one of the leading sports brands, Puma is known and sought after worldwide with its wide range of shoes, textiles and accessories. The brand with the jumping big cat is growing in all divisions and regions. As part of its e-commerce strategy, Puma Global opted for novomind iMarket for the international marketplace connection. The novomind iMarket software for automated marketplace connection is currently in use at Puma in twelve regions, including North America, India, Australia, Chile, Japan, Russia and Turkey. With the connection from South Africa, the leap to the African continent is now complete.

Puma brand shops connected to all major marketplaces

novomind iMarket is the software control center in the background of Puma Global’s worldwide online trading, through which all orders are processed. The brand shops of all regions are through the Marketplace software from novomind tied up. Puma products are also available worldwide on the Amazon, eBay, Zalando, Jet.com and Rakuten marketplaces. The Turkish marketplace Trendyol was added this year. Google Shopping is also connected in the USA. The connection of further marketplaces is planned in the next few months.

“We are constantly developing novomind iMarket in order to provide our customers with tailor-made standard software for strategic marketplace business,” explains Markus Rohmeyer, CPO at novomind. “For and with Puma Global we have now reached a new level of internationalization and established novomind iMarket as a global commerce middleware.” The marketplace middleware from novomind is connected to all interfaces and ensures fast and automated data distribution from a single source for maximum e-commerce efficiency.

Marketplace connection: PIM system acts as a data hub

The PIM system novomind iPIM serves as a data hub between the system components involved for the aggregation and market-specific provision of all product information. “With novomind we have an innovative and reliable partner who makes our products available to important markets on various marketplaces worldwide via novomind iPIM and iMarket,” reports Dylan Valade, Head of Global E-Commerce Technology at Puma. Puma has been using novomind iMarket for the international marketplace connection since 2015 and has made the product range available on eBay and Zalando in numerous European countries. The global marketplace connection is the next step.

Marketplace connection: software offers high reach and transparency

Efficient software for integrating and automating the online marketplace connection is becoming increasingly important in global e-commerce. Novomind’s software offers maximum reach and transparency, as the backend solutions are individually developed to meet customer needs. The marketplace software includes product data management, order management, inventory and range management as well as comprehensive reporting.

The individual backend integration and the on-demand model also ensure minimal IT effort for the user company. In conjunction with the standard interface to novomind iPIM, novomind iMarket is therefore a central component in the strategic marketplace business of many online retailers and brands.

puma is one of the world’s leading sports brands that develops and markets shoes, textiles and accessories. Puma has been manufacturing innovative products for the world’s fastest athletes for over 70 years. The performance and sporty-inspired lifestyle product categories include soccer, running and training, basketball, golf and motor sports.

The novomind AG has been developing intelligent, globally applicable omnichannel commerce and customer service software for 20 years and is one of the technology leaders in Europe. The portfolio includes standardized solutions for commerce companies and contact centers and includes the products novomind iPIM, novomind iShop, novomind iMarket and novomind iAgent.

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