Netflix’s chess-themed series The Queen’s Gambit, which aired on October 23 last month, tripled the sales of chess sets on eBay. In addition, the number of daily new users of Chess.com, where you can play chess online, has increased 5 times.
Released on Netflix last month and made a big hit all over the world The Queen’s Gambit series seems to be reflected positively for e-commerce and online chess sites. The series on Beth Harmon’s process of becoming one of the world’s largest chess players, the US e-commerce site eBay’de chess set sales Triple took off. People who watched the series and became more interested in chess started to buy chess sets for themselves and their family members.
There is also an increase in online chess sites
Many people who do not want to buy a real chess set for their home have also started to turn to online chess.. Chess.com and The Queen’s Gambit, which causes a 5-fold increase in the number of daily new members coming to the Chess app, seems to benefit Chess for a while. Nick Barton, director of business development at Chess.com, has been hosting the app and web page almost since November. more than 100 thousand new members every day He said it was recording.
Constantly breaking the record of all time in recent days websiteeven got Beth Harmon’s boots on the air to raise this interest even more. Thanks to this, users are the main character of The Queen’s Gambit. Beth HarmonThey can play chess against.
It is also reflected in Google Trends
The Queen’s Gambit Sets Record As Netflix’s Most-Watched Mini Series
Success of The Queen’s Gambit in raising interest in chess Google Trends It looks clearly on the page. In the Google Trends research conducted by Webrazzi for the USA, it is observed that there has been a big increase in the search for “Chess” after the series was published on October 23rd. The International Chess Federation also states that there are currently chess applications on nearly 1 billion smartphones. It has been announced that there has been a 50 percent increase in the number of chess played online, especially since the epidemic occurred.