Chang Cheng, who left Lenovo at the beginning of the year and started to work at Xiaomi, sat on the agenda of China with a joke. While making a statement about the company's new phone Mi 10 Lite Zoom, Cheng set up a sentence that humiliated women.
Chinese technology manufacturer Xiaomiis mostly about our news with its smart phones and other technological products. This time, Xiaomi, who comes across a slightly different subject, is spoken by an improper joke by an administrator. Reacted by countless consumers unwarranted the joke contained sexist elements on a sensitive subject.
This unpleasant development, Xiaomi's Vice President Chang cheng It carries its signature. Cheng, who left his position in Lenovo at the beginning of 2020 and transferred to Xiaomi, was criticized by a large audience with a sentence for women.
Xiaomi manager Chang Cheng, who is on the agenda with scandalous expressions
In the comments made by Xiaomi manager, some of how to use the 50x zoom feature of Mi 10 Lite Zoom jokes There were. One of Cheng's jokes, as simplified "If there are girls like dummies in every girls' dormitory, there is a room where the gossip team (!) Also meets." It was in shape. Although it is difficult to understand what is meant in this sentence in the first place, Cheng's photos of people using the 50x zoom feature secretly It was thought to encourage withdrawal.
Cheng's more than these sentences, WeiboResponded by all users in. So this situation, Xiaomi It also directly damaged the brand. Because almost all Weibo users in China had somehow coincided with Cheng's explanations, and a Xiaomi manager was at the center of the criticism, implying that he could 'be used for voyeurism' with or without being aware of the 50x zoom feature.
This pointless joke exploded to Cheng for "$ 14,000"
Xiaomi manager first removed the sharing with the incident sitting on the Chinese agenda. After making some explanations about this subject, Cheng said, apologizing He explained that all criticisms were justified and accepted all criticisms. Not content with just this statement, Cheng is a non-governmental organization. $ 14,000 announced that he made a donation.
This incident also adds to Xiaomi's brand value. damaged It was. So this event also mobilized Xiaomi officials. In the statements made from the company's official Weibo account, once again apologizing for the issue, Xiaomi staff development It was stated that it will speed up the work for. Time will show how consumers will be satisfied with these moves and whether they will forget this event.