Ten key topics for promoting the digital economy – eCommerce magazine

Matthias Wahl, President of the Bundesverband Digitale Wirtschaft eV (BVDW), sees the promotion of data economy and innovation as one of the key issues for the digital economy. For digitization, however, they would need a legally secure environment. For data-driven business models, it is also essential to create a high level of trust.

This is achieved, among other things, through educational work, building up competencies among citizens, politics and companies as well as through scientific surveys. In addition, the digital sovereignty be the ultimate goal of Germany and Europe. To this end, concepts such as data management, data trust systems and personal information management systems (PIMS) must be discussed further.

Digitization: Regulation of data transfer to third countries

“A strengthened open data culture in the public sector and the creation of a real infrastructure for voluntary data sharing for companies also makes sense,” explains Wahl. The new federal government must also work to ensure that the Data transfer to third countries for Germany and the European Union is again clearly regulated. “Companies in the digital economy need long-term legal security in order to enable investments and innovations,” emphasizes the BVDW President.

Digitization BVDW digital economy
Matthias Wahl is President of BVDW eV (Image: BVDW)

Another key issue from the BVDW’s point of view is the Further development of data protection. “The data protection regulations, in particular the General Data Protection Regulation, should be checked regularly. The new federal government should work in the interests of Germany and the European Union to ensure that the rights to data and privacy protection are assessed with a view to their social function and are in line with the rights of the digital economy, ”demands Matthias Wahl. The topic of data security must also be given greater focus. Companies need legal certainty and reliability here. In addition, online advertising must be recognized as an economic pillar of the digital economy.

Define legal framework for artificial intelligence

Also the Promotion of Artificial Intelligence (AI) should be promoted and a sensible legal framework should be found. The open data approach should also be implemented here. Because: “The more data from the public sector can be used, the better systems can be trained and research further developed,” said BVDW President Wahl. Artificial intelligence has great potential that is not yet being used sufficiently. The legislature must create the necessary framework here. Legally secure liability regulations that are technology-neutral and application-related must also be introduced at the European level. ”

The new federal government should also fundamentally include the importance of the digital economy in its approach. For better coordination, the BVDW therefore calls for a reservation on digitization for all legislative initiatives. These are the ten key topics that the BVDW addresses in its Thesis paper has identified:

  1. Promote data economy and innovation
  2. Further development of data protection
  3. Recognize online advertising as a pillar of the digital economy
  4. Promote competition in digital markets
  5. Combating illegal and harmful content on the web
  6. Promote artificial intelligence and establish a meaningful legal framework
  7. Anchoring digital responsibility in Germany and Europe
  8. Shaping the working world of the future
  9. Digital change in the areas of mobility, health and smart cities
  10. Introduce digitization reservation for all legislative proposals

The Federal Association of the Digital Economy (BVDW) eV represents the interests of companies that operate digital business models or whose added value is based on the use of digital technologies. As an initiator, guide and accelerator of digital business models, the BVDW represents the interests of the digital economy vis-à-vis politics and society and advocates the creation of market transparency and innovation-friendly framework conditions.

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