Marketing

This is how retailers sell with plentymarkets on otto.de – eCommerce Magazin

Online marketplaces are becoming more and more popular and multichannel or omnichannel commerce is on everyone’s lips. According to a BEVH study, every second euro is currently earned in online trading on marketplaces. It’s about offering products on as many suitable marketplaces as possible. Depending on the business model, this will also be with stationary sales outlets connected. The e-commerce experts at plentymarkets are therefore constantly adding new online marketplaces to their system. Hessen’s customers use these platforms to sell directly from their ERP system. With the Connection of the platform otto.de you have one of the largest German shopping platforms at your disposal, which offers a million times the reach.

Online marketplaces: Achieve a large e-commerce reach together

otto.de is a particularly attractive partner for online retailers. The platform offers a high reach in an important target group. It also stands for a qualitative product environment and established branded products. More than ten million active customers and an average of 2.6 million qualified visits per day speak for themselves. With this large reach, otto.de is one of the most successful online marketplaces in the plentymarkets universe. In December 2020 alone, “plentySeller” processed orders well into the six-figure range.

Online marketplaces

Atila Szekely, Product Owner Multi-Channel at plentymarkets, says about the great relevance of the platform: “We at plentymarkets are firmly convinced that selling on as many relevant channels as possible is the basis for the success of e-commerce companies. The cooperation with Otto Market is a logical step for us on the way to make plentymarkets the leading multi-channel provider in Europe. We are pleased to have been one of the first partners in the Otto Market service provider network and to continue our great and successful cooperation. ”

Multichannel approach as DNA

The brand essence of plentymarkets is to enable customers to connect to as many marketplaces and service providers as possible. The plentyCrew not only focuses on the technical implementation, but also on the optimal workflow. With individually adaptable interfaces, separate access data and a unique variety of functions and tools, multi-channel with plentymarkets is easier than ever. So it was obvious Otto Market to be integrated into the long row of already connected marketplaces and thus to offer plentySellers another good opportunity to expand their online business. (sg)

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