The organizers of the major electronics trade fairs want to return to normal. After the digital edition in 2021, the CES will take place again in Las Vegas next January, the Consumer Technology Association (CTA) announced on Wednesday. The organizers of the German counterpart want to welcome visitors to IFA Berlin again in September. There will be an accompanying digital program for both trade fairs.
CES was the last international technology fair that took place before the global pandemic broke out in early 2020. After the forced break, according to the plans of the CTA, it should take place from January 5 to 8, 2022, with two days for the media before that. Around 1000 exhibitors are ready to show their innovations in Las Vegas, it said. In addition to regular guests such as Daimler, Intel, Lenovo, LG, Samsung and Qualcomm, Caterpillar and the space company Sierra Space have been announced as debutants.
Hybrid is here to stay
At the same time, the CTA also wants to enable virtual participation again. Like other organizers, the CTA had put together a purely digital program for the unusual CES 2021. Such hybrid events are likely to live on even after the global Covid-19 pandemic has been overcome: Organizers have gained experience that they can also use them to reach an audience for which traveling is not an option.
However, the CES will no longer be exactly the same as it used to be. There should still be some restrictions and hygiene regulations. The CTA is based on the guidelines of the US health authority CDC and the state requirements. In the US state of Nevada, the corona restrictions are currently being relaxed further in view of the increasing vaccination rate. In the entire state, according to official figures, around 30 percent of citizens already have full vaccination protection, in the Las Vegas district it is almost half.
Even before the CES, Messe Berlin wants to take the step back to normal with the IFA. As the vaccination campaigns progress, the industry is becoming more confident, the organizers said. “The message we are hearing from the industry is loud and clear: Tech is Back in Berlin,” said Martin Ecknig, CEO of Messe Berlin. The leading trade fair for entertainment electronics and household appliances is to take place again on site from September 3 to 7, 2021. The fair in Berlin is to be carried out under “comprehensive hygiene and safety measures”. In 2020 there was only a heavily reduced “Special Edition” from the IFA.
The network operator association GSMA is planning to carry out the MWC Barcelona with reduced capacity and a strict security concept as early as the end of June. The measures include regular tests for everyone, an FFP2 mask requirement, control of the number of visitors and contact tracking. However, it is still open whether the mobile communications fair can take place as planned. The organizers are still sticking to their concept, even if some important exhibitors have already canceled.