Vacation planning has not been an issue for many Germans since the outbreak of the pandemic. Now the vaccination rate is also increasing in Germany and the travel industry is slowly ramping up its capacities again. Channable, Provider of state-of-the-art solutions for the automation of feed management and PPC ads, now carried out a Google survey on vacation during Corona, which was intended to determine the travel plans of Germans. The surprising result: Although travel is possible again both domestically and abroad, only 32% of those surveyed plan to travel this year.
Willingness to travel surprisingly low: 30% do not plan a vacation during Corona
Although more than 73% of the respondents have already been vaccinated or have a vaccination appointment, the willingness to travel seems to be unexpectedly low at 45% (24% have already booked a trip; 21% want to book a trip). It is less surprising that participants with a vaccination / vaccination appointment are more willing to travel than those who are not. 27% of those vaccinated have already booked a trip and 21% are in the planning process. In contrast, only 16% of the non-vaccinated have made a booking so far, while 22% are planning a trip. Almost 30% of those surveyed who have already had a vaccination or a vaccination appointment are not planning a vacation during Corona in 2021, while the number of those surveyed without a vaccination appointment is about 7% more (37%). Almost a quarter of the participants (23%) are still unsure whether they are ready for a trip this year. It is noticeable that only about 26% of the male respondents are not planning a vacation, but 38% of the female participants have decided against a trip.
Preferably vacation during Corona in your own country
As far as travel destinations are concerned, the result is clear: 83% of Germans only consider Germany (52%) or a European country (31%). Only 9% are willing to consider a non-European country as a travel destination. The younger the survey participants are, the more willing they are to travel to other European countries. 38% of the participants between the ages of 18 and 34 state that they are planning vacations in other European countries. Of those surveyed between the ages of 55 and 64, only 23% would like to spend their holidays in Europe.
The survey results also show clear trends in the choice of means of transport and travel accommodation. 61% would feel safest in the car in the current situation. Surprisingly, the plane follows by a long way as the means of transport (17.5%) with which Germans feel most comfortable. Only 13% would choose bus or train for their trip this year. When they arrive at their destination, travelers clearly prefer a holiday apartment (36%). The results suggest that respondents feel most secure with options that keep them away from other vacationers. It is particularly interesting that here, too, there is no significant difference in the tendencies between vaccinated and non-vaccinated respondents.
74% use the year 2021 to catch up on vacation with their family (40%) or their partner. 14% would like to travel with their friends and 9% are planning a trip alone. 55% agree that they would like to take a relaxing holiday (e.g. beach, lake, etc.) this year, while 22% use the time to be active (e.g. hiking, round trip, etc.). 14% of the respondents are planning a city trip next.
Priorities will be reset during the pandemic – travel providers will have to adapt
The results of the survey show that, due to the pandemic, German consumers are re-setting their priorities for preparing for their trip. Almost 30% of the respondents pay particular attention to the protection against corona-related changes during their trip this year (e.g. clear cancellation conditions, travel cancellation insurance, money-back guarantee, etc.). Hygiene regulations are also a priority for 28% of travelers. 22% also consider avoiding particularly popular travel destinations in their planning in order to avoid crowds. Sustainability is also an important topic for 16% of the survey participants in 2021.
However, only just under 4% of the participants stated that nothing could prevent them from taking their vacation this year. More than a third (35%) would like to cancel their vacation if their travel destination is declared a risk area. 32% do not go on vacation if they are subject to quarantine after returning home. If the rules of conduct and corona requirements at the holiday destination become too comprehensive, 15% of those surveyed would cancel their planned holiday again. In contrast, compulsory testing rarely appears to be an obstacle for German travelers. Only 7% would forego their trip as a result.
“Travel providers have to adapt to the new priorities of consumers,” says Tom Maier, Head of New Business DACH at Channable. “The survey results show that travel behavior has changed significantly due to the pandemic. Here you have to accommodate consumers and, for example, offer a simple selection of options for trip cancellation. Only if organizers adapt flexibly to these new circumstances can they stand out from the competition. A win-win situation for providers and consumers. ”
About the survey:
The survey was carried out with the help of Google Surveys among 1,500 German consumers. The target group consists of female (48.2%) and male (51.8%) participants between the ages of 18 and 65+.
Also read: This is how the purchasing behavior of Generation Z will change after Corona.