Why did Google Change the 19-Year "Do Evil" Slogan?

Founded twenty years ago today, Google has made great strides in the name of technology.

Today, celebrating its 20th birthday, Google set out on September 4, 1998 with the slogan "Do evil". Google has been one of the most valuable companies in history and the world with a major advancement in technology over the last 20 years. The slogan remained the same for 19 years.

The founders of the company, Larry Page and Sergey Brin, were two college students who only had ideas about the internet. Of course, they did not know that what they would bring out would be one of the most valuable companies in the world.


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Google, which has been around for 20 years, has undergone many changes. The motto that the company has been pursuing since its first introduction is "do not do evil"; in the preamble of the company's code of conduct, was replaced by "doing the right thing" earlier this year. The slogan was put into the foreground with the company years ago and was being used intensively in the company's intent.

Some tech correspondents believed that this change was a good update. Others have blamed Google's timing of changing the motto with its actions and accused him of moving away from ethical values. Particularly Google's recent reaction to the US military initiative, Project Maven, has received a great deal of reaction.


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Following this attempt to use artificial intelligence, Google said it did not participate in arming efforts while providing artificial intelligence support. The company's thousands of employees protested Google's military moves and spoke to the leaders. Donald Trump, who created the prints on Facebook, Twitter and Google, commented, "The Conservative groups are being silenced."

Besides these, the censorship search engine developed for China has caused the reaction of Googlers and censor opponents. Today, CEO Sundar Pichai has stated that neither he nor his company will go to court in the court containing accusations that they are interfering with Russian elections.


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This was very difficult for Google, which has been working for 19 years without becoming a malicious enterprise against the capitalist world. Apparently, after that, Google will try not to do evil but to decide what is "right".